Under the headline "Rove personally connected to email scandal", this photo of presidential adviser Karl Rove, was said to provide evidence that the White House had created an independent e-mail system for communicating outside of the White House's email system, which is automatically archived for record-keeping. The doctored photo, however, was part of an April Fool's joke, and marketing campaign by the Internet design company Coptix. "We watched the misinformation filter upward and outward," said a Coptix spokesman. "This has driven tens of thousands of visitors to our Web site. ... We consider our Web marketing experiment a success."