On a purely visual level, none of these shapes strike me as intrinsically beautiful or even pleasing, so what’s the appeal? There’s something jokey about bringing a cursor arrow, emoticon, or the all-powerful “like” symbol into the physical world. But there’s something else going on here too, and it’s not the opposite of immaterialism at all. Rather, it’s the inevitable flipside of the same phenomenon. Because like all jokes, these contain a truth: a de facto acknowledgement that the border between the worlds often called “virtual” and “real” is extremely porous.
Read more: Dedigitization